Rights Holders
We support rights holders across sport, entertainment and health & fitness to develop and deliver commercial partnership programmes that generate long-term ancillary revenue streams, cost-savings, audience engagement and enhance the customer experience.
Rights Strategy & Sales
We support rights holders across sport, entertainment and health & fitness to develop and deliver commercial partnership programmes that generate long-term ancillary revenue streams, cost-savings, audience engagement and enhance the customer experience.
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Over the past 15 years we have worked with several rights holders across multiple categories include ASM Global, TfL, Transport for Greater Manchester, Eden Project, The Wave, Pure Gym, Powerleague, Goals, Braehead Arena, Nottingham Arena, Sale Sharks, Lanchashire Cricket, YTL Arena Bristol, Brentford Football Club, Manchester Central, Stockport County, Manchester City, Rematch, Rock n Roll Circus, Pure Padel, and ACC Liverpool.
Partnership strategy
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Developing your partnership strategy to help commercialise return on your assets.
Competitor analysis
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Review of partner activity and market context
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Commercial partnership
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Rights identification
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Rights packaging and pricing
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Commercial strategy
Take-to-market strategy
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Sales narrative and materials
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Target sectors / brands and rationale
Sales and brokering
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Sales representation and market outreach
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Brokering partnerships
On-boarding partners
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Advice and support on on-boarding new partners and sponsors
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Check-list of activity to ensure rights are fulfilled
Partnership management
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Support and strategy around partnership management including team structure and client reporting
Activation strategy
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How to maximise the ROI for your partners
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Campaign ideas for partner activation
